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Eye Makeup: Liners, Mascara, Brow Pencils

Get creative with our lineup of mineral eye makeup with high-pigment powder and cream eyeshadows, pencils, liquid liners, mascara, and brow collection.

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Cream Stay Shadow Stick
Precision Liquid Eyeliner
Cream Stay Shadow Stick
Precision Liquid Eyeliner
Everyday Effortless Beauty Kit
Water Resistant Mascara
Lash Primer
Lash Primer
$25.00
Precision Eye Pencil
Lash Lengthening Mascara
Shadow Primer
Shadow Primer
$22.00
Brow Powder Duo
Precise Micro Browliner
Essential Eye Base
Liquid Ink
Liquid Ink
$24.00
Eye Shadow
Eye Shadow
$24.00
Dolce Eye Shadow Color Swatch
Eclipse Eye Shadow Color Swatch
Mahogany Eye Shadow Color Swatch
Eye Shadow Quad

Eye Makeup Tutorials and Tips

Make your eyes pop with our eye makeup tutorials and tips! Find helpful how to's, product highlights and more with our eye makeup resources below.

Eye makeup for days, from natural washes of color, statement smokey eyes, defined lashes, or bold brows, whatever your eye makeup goals; explore, play, and curate your perfect effects. If you’re looking for how to do your eye makeup super effortlessly, our skincare-loaded Cream Stay Shadow Sticks offer a rainbow of shades, and are so versatile they triple up as an eye shadow primer, base, and eyeliner in one longwearing, velvety, color-intense formulation. For precision and mastering the cat eye or winged eye look, master your eyeliner game with the Precision Liquid Eyeliner or Precision Eye Pencil—all effortless, longwearing formulations making application a breeze.

If you’re looking to expand your eye makeup kit with more eyeshadows, our Eye Shadow Quads are a stellar choice, allowing for blendable shade mixing and matching, to help you build out a look that’s totally you. Live your best lash life ever with our pro-level mineral mascaras—in elevated Lengthening, Volumizing, and Water Resistant formulations, they’re smudge-proof, longwearing, and richly pigmented, for the ultimate lash pop. And, don’t forget the brows. Your face-framing BFFs, whether fluffy, natural, bold, or filled, keep your brows perfectly groomed with our eyebrow beauty products.

Frequently Asked Questions About Eye Makeup

How to apply eye makeup step by step?

Learning how to apply eye makeup step by step helps you create a polished eye look with ease. For a simple routine using must-have essentials like eyeshadow, eyeliner, and a versatile palette, start with a primer or neutral eyeshadow to even out the lid and create a smooth surface. Using an eyeshadow palette, apply a light shade across the lid, a medium tone in the crease, and a deeper hue at the outer corner to add depth. Use an eyeliner pencil for a soft definition or a liquid eyeliner for a more dramatic effect. Keep the line close to the lash line for a clean, lifted look. Finish by applying mascara to enhance your lashes and complete your makeup look. A well-defined brow frames your eyes—use a pencil or gel to shape and fill as needed. For the best results, choose longwearing, blendable products that let you apply and layer effortlessly.

What eye makeup is best for mature eyes?

The best eye makeup for mature eyes is soft, hydrating, and easy to apply, helping to enhance features without emphasizing fine lines. Cream eyeshadow formulas glide on smoothly and won’t crease. They’re easy to apply and blend, making them ideal for mature lids. Use a soft pencil eyeliner instead of liquid—it offers more control and creates a subtle, natural definition. Choose a neutral-toned eyeshadow palette with matte and satin finishes to define the eyes without adding extra texture. Avoid overly shimmery formulas and instead opt for light-reflecting makeup that delivers a radiant, lifted effect. Finish with a lifting mascara and brow product to open up the eye area. Glo Skin Beauty’s eyeshadow and eyeliner selections are formulated to nourish your skin while delivering beautiful, age-inclusive makeup results.

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